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New Arrivals

Discover the new products recently added to our store.

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Stronger, faster, together.

Whether you're here to prepare for your season, get back in shape or just hang out with other enthusiasts, you'll find your rhythm here.

Our training center

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Tailor-made service

Whether it's finding the perfect size for your bike, the process of buying your new frame, technical or mechanical advice, or private assistance in purchasing top-quality clothing, our level of personalization is unrivalled.

IDMatch fitting

3D scanning, artificial intelligence, cleat positioning, we use the most sophisticated technology in the world for our bike fitting.

Latest blogs

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  • The purity of numbers: why I love inner training by David Desjardins

    The purity of numbers: why I love indoor training

    Indoor cycling training is much more than just a winter exercise: it's a lesson in patience, precision, and measurable progress. Discover how watts, numbers, and...

    The purity of numbers: why I love indoor training

    Indoor cycling training is much more than just a winter exercise: it's a lesson in patience, precision, and measurable progress. Discover how watts, numbers, and...

  • The forced winter by David Desjardins

    The forced winter by David Desjardins

    The season is coming to an end, and it's already time to start thinking about the next one. Next trip, next bike. But it starts with a review. A pile of data, made up of kilometers...

    The forced winter by David Desjardins

    The season is coming to an end, and it's already time to start thinking about the next one. Next trip, next bike. But it starts with a review. A pile of data, made up of kilometers...

  • Waxing your chain is not rocket science

    Waxing your chain is not rocket science

    In recent years, wax has become the "new wave" lubricant for cyclists, both professional and amateur. Cleaner, more durable, and more effective than traditional oil, it...

    Waxing your chain is not rocket science

    In recent years, wax has become the "new wave" lubricant for cyclists, both professional and amateur. Cleaner, more durable, and more effective than traditional oil, it...

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