Pas Normal Studios is a contemporary technical cycling clothing brand based in Copenhagen. The Pas Normal Studios concept is to create technically perfect clothing, combined with a visionary aesthetic. Fashionable and technical, this is the new high-end brand available here. Pas Normal Studios strives to create collections that define modern cycling in a different context, with a contemporary image.
Launched in 2022 and based in Mont-Tremblant, Parmi Lifewear is located at the crossroads where cycling, the outdoors, innovation and fashion intersect. The company is the result of a merger between five dedicated, multi-experienced professionals whose core beliefs intersect. It is precisely this intersection that has inspired them to develop and offer a collection of sustainable, responsible, high-quality essentials that adapt without compromise to individual realities.